Thursday, December 16, 2010

JOB-OPPORTUNITIES FOR TECHNOLOGISTS

JOB-OPPORTUNITIES FOR TECHNOLOGISTS





2.1 During 2009-2010, 213 vacancies for technologists were notified as against 216 in

2000, reflecting almost a negligible change.

Classification of Vacancies:

2.2 The vacancies notified for various technological areas have been classified

under 26-heads (Table 2A-2B). The last head of vacancies includes such of the vacancies,

where the employing establishments either prescribed certain combination of qualifications

or no specific qualification.

Job-opportunities by Branches of Technology:
2.3 The study of the vacancies notified in 2009-2010 according to various technological

areas shows that 30% of the Job-opportunities offered to Food Technology, followed by

18% for the other Technology subjects and for Textile Technology each, 17% for Printing

Technology, 4% for Leather Technology and 3% for Biotechnology.

Technology-Vacancies by Sectors:

2.4 Analysis of the vacancies offered to the technologists during 2009-2010 according to

the sector of employing establishments has revealed that 46% of these Job-opportunities

belonged to the Central Government followed by 30% to Quasi Government, 15% to State

Government, 8% to Private establishments and 1% to Local Bodies.

Job-offers according to Pay-Ranges:
2.5 Analysis of the Job-offers made to technologists in 2009-2010 according to

pay-ranges shows that 44% vacancies belonged to the highest pay-range of Rs. 8001 &

above, 35% job-offered in the lowest pay-range upto Rs. 5000 per month and 21% job

offered between 5001-8000 per month.

Job-opportunities for Fresh Technologists:

2.6 An analysis of the Job-offers made to technologists during 2009-2010 according to

the work-experience shows that 64% vacancies were offered to the persons having some

previous work-experience whereas 36% vacancies were offered to the persons having no

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pervious experience. Such fresher’s job-openings were available to the Textile, Dyeing and

Printing technology and other Technological Subjects. The following table gives the

distribution of vacancies for degree holder technologists with or without work experience.


Distribution of vacancies for Technologists
Number of vacancies notified

during the year

Qualification levels Work experience

required

2000 2009-2010

With experience 129

(59.7)

136

(64.8)

Degree

Without experience 87

(40.3)

77

(36.2)

Total no. of vacancies

216

(100.0)

213

(100.0)

Note : Figures in brackets represent percentages.

Statewise Dispersion of Job-opportunities:
2.7 The study of the Job-opportunities offered during 2009-2010 through vacancy

notifications meant for technologists by location of the employing establishments reveals

that 29% of the Jobs came from Utter Pradesh followed by 28% from Delhi, 20% from

Maharashtra, 8% from Madhya Pradesh, 4% each from Tamil Nadu and Punjab, 2% from

Arunachal Pradesh. Remaining States shared the residual portion of Job-opportunities for

the technologists.

Note : Statistical details relating to the year 2009-2010 have been given in the Table No. 2A,

2B & 2C.

Monday, December 6, 2010

Online careers

About Online Careers:

Online careers offer you tremendous opportunities and various careers options. With the advancement of internet, many online careers are evolved and people are taking advantage of that. Online careers offer rewarding career to become prosperous and earn good money. One more thing about online career is that you can work from your home. You can start your work from click of mouse.

In online careers, there are various kinds of work. In fact choices seem endless. You can earn more money with online careers. If you like to promote their favorite product, selling crafts and jewelry and other great ideas then you can do same thing by putting your passions on the internet to make money.

If you have good writing skills or are good at writing short stories or poems, then you can go for online writing jobs like article writing, content writing and writing for blogs. There is always demand for online writing jobs. Virtual assistant is another online career for you if you have office skills. Virtual assistant is responsible for providing office support over the internet. Thus your home becomes your office.

Another way to get money from online career is by conducting online surveys. Anyone can perform this task from teenagers to adults. What you need is your own valuable opinion and shopping preferences to participate in commenting on a variety of products and services. You can add everything from the food you eat to the shoes you wear. Companies are using these surveys to research and develop their market base. Your views influence a product look, feel, and function to best gauge public opinion and future profits.

There are various online careers which offer you good opportunity to make a lot of money. Following are some the areas of online careers:

Affiliate Marketing

In affiliate marketing, you promote other peoples' product online get commission on sales that you directed to your site. This is the easiest way to make money online You can do this using various ways that include pay-per-click, article marketing, and article websites.

Sell your own product

Here in this sector, you have huge potential to make good amount of money. However this involves lot of things and you need to do lot of research and study before going for this option. It is recommended to do affiliate marketing first and then go for this option.

Freelancing

In free lancing, you create something for someone else. And you are paid for that. If you can design a website, write articles or do seo and many more

Blogging

Blogging is very hard task in the beginning. However, if once you started, you can earn lot of money from this. People make $40,000 a month from blogging.

Copy writing

In copy writing, there is good chance for profit, but you should know how to do it. Usually copywriters earn $ 10,000 to $50,000 for each copy. Copy writing is preparing sales copy which is used to sell something. It is also important to learn if you are planning to learn your own product.

In online careers, chances of making good money are endless. Online careers offer an opportunity to attain millions of people which is not a possibility if you are not online. This is the reason why people make millions dollar online.

Friday, December 3, 2010

Advertising : Job Prospects & Career Options

Advertising :Job Prospects & Career Options

Career opportunities in advertising include openings in private advertising agencies; advertising department in private or public sector companies; in advertising sections of newspapers, journals, magazines; commercial section of radio or television; market research organisations etc. One can also do freelancing.

Advertising field offers a range of lucrative, interesting careers. The job in this field is categorised into two, executive and creative. Executive side include Client Servicing, Market Research and Media Research. Creative side consist of copywriters, scriptwriters, visualisers, photographers and typographers.

The executive department understand client needs, find new business and retain existing business, selects the appropriate media, analyses timing and placement of advertisements and negotiate the financial aspects of the deal. Creative department creates the advertisement copy. They verbalises and visualises the specific need of the client.

As ad films are also a part of film making career options of film are related to this field.



Executive Department

Client Servicing - The Client Servicing department is the link between the client and the agency. It is an important part of any advertising firm like what the heart is to the body. This department is responsible for meeting prospective clients and getting business for the company. It involves a study of the client, the product and the market; an analysis of consumer behaviour and marketing; a knowledge of all available media and their cost effectiveness, and a strategic plan to be presented to the client. Those in client servicing must therefore interact with clients, gather information, oversee research where necessary, gauge consumer attitudes and based on this, work along with the various departments of the agency to formulate the most appropriate and effective advertising strategy within the specified budget.

To be an effective client-servicing person, the candidate has to have a thorough knowledge of the client's business and also know his weak points so that, through advertising and communications, the gap can be minimised.

An accounts executive who works in the client servicing department takes care of all the monitory dealings. He should know the most effective way to advertise clients product or service i.e the media and their cost effectiveness. Account executives should also have an idea about market research and target audiences.

Market Research : Every good ad plans, start with research. This is the department which surveys the market and analyses and studies consumer behavior about a product or service. They are involved with collection of data- information about the consumer, the market, existing competition and so on. The research studies provide basic information to the manufacturer, for planning a new product.

If you are a MBA or hold a degree in statistics/operations research, you can go for market researching jobs.

Media Planning/Research : Responsibility of media planning department starts at the point when the ad is complete. Media Department is responsible for the planning, scheduling, booking and purchase of space and time (in newspapers, magazines, radio and TV, and outdoor hoardings). The media department must therefore devise the most effective use for an advertising budget to effectively and economically transmit a campaign message to the target audience. This department consists of the following:

Media Planners who decide the different media where the ads would be featured in order to get maximum viewership.

Media Buyer has to negotiate to buy space in the Press, or time on electronic media at the best rates for which he has to understand the buying as well as selling trends.

Creative Department : The Creative department designs and conceptualizes the advertisement. This consist of copywriting department and art department. Copywriting department works on text for the ad and themes for campaign. Art department visualises the campaign.

Copywriters : The Copywriter evolves a theme for the campaign and provides the text for advertisements. He is responsible for making the ad look attractive and delivering the message to the point. They work out the campaign slogan, jingles, scripts and promotional literature of the product or service as well as proposals, concept notes and film treatments. They are also expected to edit all textual matter for factual, syntax and typesetting discrepancies before it goes into production. Some times specialists called Typographers are appointed for making the format of textual matter who give advise on fonts, lettering etc.

 


Copywriters need to have a flair for writing backed up by the knowledge of advertising and oral communication skills, to become successful. They also need to have skill in analysing clients' needs, and research skills for finding out about the products and services they are helping to sell. Problem-solving and time-management skills are important.

Visualisers : The Visualisers work on the visual concepts and decide how the ad shall eventually look. They do the overall layout of message including graphics, sketching etc.
Must be artistic. A degree/diploma in commercial arts or fine arts as well as the knowledge of designing software like Photoshop, Pagemaker, Corel Draw etc. are often the required qualifications.

Photographers : Photographers should have an idea about angles and lighting effects. Good technical ability and knowledge of cameras and lenses is essential.